About Us

Genuine Telecom (GT) consists of two telephone cooperatives: Richland Grant Telephone Cooperative of Blue River, WI; and LaValle Telephone Cooperative of LaValle, WI.

Genuine Telecom is locally owned, so it provides mutual benefits for both business and community members by keeping dollars spent circulating within the community. Local businesses like Genuine Telecom are needed to supply opportunities, such as jobs, for the community and its members. These local businesses sought out their opportunity when deregulations in the telecommunications industry allowed Genuine Telecom to become a competitive local exchange carrier. Meaning that now, you have a choice of local service providers if you live in Richland Center.

Genuine Telecom has built its own facility in the City of Richland Center in order to give their customers the best service possible.

Our Mission Statement:

At GT, our mission is to deliver cutting-edge technology to our customers and communities, providing exceptional customer care while connecting people and providing solutions. As is our tradition, we will continuously explore opportunities for development while keeping the business stable and viable for decades to come as the area’s leading provider enriching rural communities. At the heart of GT is our vision to be the rural technology provider most admired for its service, products and performance.

Our Core Values:

Community – Make a difference. We believe that as a company and as individuals we have the responsibility to improve the quality of life for our communities.

Ethics – Sound ethics is good business. We hold ourselves and conduct our business to high standards of fairness, honesty and integrity. We are individually accountable and collectively responsible.

Excellence – Deliver the best outcomes and highest quality service through the dedicated effort of every team member.

Improvement – We strive to continually improve. We never stop trying to surpass our previous best. No matter how good we are, we will always get better.

Innovation – We believe that meaningful, productive change – solving problems – only comes by looking at challenges and opportunities from new angles and exercising our curiosity.

Integrity – We do the right thing.

Leadership – The courage to shape a better future.

Quality – What we do, we do well.

Respect – We believe that winning teams play by the Golden Rule. We treat our customers, business partners and team as they want to be treated – with respect.

Teamwork – Value the contributions of all, blending the skills of individual staff members in unsurpassed collaboration.